About Us

   After years of working in furniture and mattress stores Mike and Dan knew there was a better approach in assisting people to finding a better night’s sleep. They both were tired of the gimmicks other stores were playing with the customers just to get the “sale”, they wanted to focus more on the customer getting a great night’s sleep and return on their investment. So, in April 2016 Hometown Mattress was born.

   Hometown Mattress has everyday savings without the gimmicks, from a twin mattress for a cabin to a luxury adjustable set. 

   At Hometown Mattress, we believe it’s about listening to the customers’ needs and wants in order to find them a great night’s sleep. With their vast knowledge of mattresses and sleep habits, and their outstanding customer support after the sale, including but not limited to, coming to your home at no charge if you ever have a warranty issue. With outstanding support from national mattress manufacturers choosing Hometown Mattress for any mattress is the smart choice.

  As we are your friends, your neighbors, and part of your community stop by and see Mike and Dan today.     

Meet the owners

Mike Franson, Owner


  Mike has been involved in the furniture business for 23 years. During that time, he has gained knowledge and expertise that he now applies daily to his own business. His ambition is to assist his customers in finding the right mattress to fit their personal needs. With his no pressure sales approach and helpful attitude, Mike is confident in his abilities and hopes you will consider Hometown Mattress for your next mattress purchase.

  Mike lives in Rice Lake with his wife Dawn. He has a son Michael, 22, and a daughter Beth, 25. When Mike isn’t working, he can be found on a golf course enjoying sunny days and a “relaxing” round or two of golf.    

Dan Wackerfuss, Owner


  Dan’s background and involvement in the furniture business for 12 + years lead him to opening his own business with Mike. Dan’s friendly demeanor and comprehensive proficiency in his profession are sure to put you at ease when you walk through the door of Hometown Mattress. Dan’s hope is that he can assist you in finding exactly what you are searching for by sharing his extensive knowledge and stress free buying approach.

  Dan lives in Cumberland with his wife, Jessica and son Dylan, 16. He spends his winters at the hockey rink and summers he can be found sitting around a fire with family and friends. 

Meet the Staff

Michael Franson Jr. - Delivery


Mike is a recent graduate of WITC, Rice Lake. He is now working full-time, but still helps out the family business every delivery day.