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About Hometown Mattress

 

At Hometown Mattress, we believe buying a new mattress should feel comfortable, straightforward, and worthwhile from the very beginning. A better night’s sleep starts with honest guidance, quality products, and a team that truly listens.


After years in the furniture and mattress business, the owners recognized a problem. Too many customers were being subjected to gimmicks, pressure, and sales tactics that focused more on closing a deal than on improving sleep. They knew there was a better way to serve people, and in April 2016, Hometown Mattress was founded on that belief.


From day one, our mission has been simple: provide everyday value without the games and help every customer find the right mattress for their needs, comfort, and budget. Whether you are shopping for a mattress for the cabin, a guest room, your family home, or a luxury adjustable bed, you can expect a shopping experience built on honesty, expertise, and personal service.


At Hometown Mattress, we take the time to understand how you sleep, what you need, and what matters most to you. Our factory-trained mattress professionals bring years of experience and product knowledge to every fitting, helping guide you to a choice you can feel confident in for years to come.


Our commitment to customer care does not end when the mattress is delivered. We proudly stand behind what we sell with dependable post-sale support, including assistance with warranty concerns and ongoing service when our customers need us. That dedication, along with trusted national mattress brands and a strong reputation in the community, is what sets Hometown Mattress apart.

We are proud to be a family-owned business and proud to serve Rice Lake and the surrounding communities with the kind of care, respect, and personal attention that has earned us a 4.9 Google rating.


At Hometown Mattress, you are not just making a purchase. You are choosing a local business that values your comfort, your trust, and your investment.


Discover a better way to shop for your next mattress at Hometown Mattress.


Sleep, it’s all we do. 

Meet the owners

Mike Franson, Owner

Dan Wackerfuss, Owner

Dan Wackerfuss, Owner

  Mike has been involved in the furniture business for 27 years. During that time, he has gained knowledge and expertise that he now applies daily to his own business. His ambition is to assist his customers in finding the right mattress to fit their personal needs. With his no pressure sales approach and helpful attitude, Mike is confident in his abilities and hopes you will consider Hometown Mattress Sleep Shop for your next mattress purchase.

  Mike lives in Rice Lake with his wife Dawn. He has a son Michael, 24, and a daughter Beth, 27. When Mike isn’t working, he can be found on a golf course enjoying sunny days and a “relaxing” round or two of golf.    

Dan Wackerfuss, Owner

Dan Wackerfuss, Owner

Dan Wackerfuss, Owner

  Dan’s background and involvement in the furniture business for 12 + years lead him to opening his own business with Mike. Dan’s friendly demeanor and comprehensive proficiency in his profession are sure to put you at ease when you walk through the door of Hometown Mattress. Dan’s hope is that he can assist you in finding exactly what you are searching for by sharing his extensive knowledge and stress-free buying approach.

  Dan lives in Cumberland with his wife, Jessica and son Dylan, 17. He spends his winters at the hockey rink and summers he can be found sitting around a fire with family and friends. 

Meet the Staff

#1 Sheep

#1 has been with Hometown Mattress from the beginning, his hobbies include sneaking into the store late at night to lower prices, grazing in the meadow during the day, and he also enjoys napping on all the mattress and testing all the pillows. He really enjoys seeing everyone at all the parades. 

Stop in and see him today!

(you never know where he will be)

Copyright © 2016  Hometown Mattress LLC, Rice Lake, WI. All Rights Reserved.

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